Dragons are so hot right now.
Wizards of the Coast, a subsidiary of Hasbro Inc., called on Crown Social to concept and execute a comprehensive digital initiative to increase game play in advance of the 40th anniversary of Dungeons & Dragons.
Dungeons & Dragons (DnD) has continued to shape the gaming subculture throughout the decades, and the game has some of the most rabid, engaged fans out there. They’re as devoted to the game as Tupac was to thug life.
Now, for the first time in the game’s history, DnD players are able to shape the lore of the Forgotten Realms, a world of strange lands, dangerous creatures, and mighty deities, where magic and supernatural phenomena are quite real. Die-hard fans who pride themselves on knowledge of the lore and advanced game play needed a way to connect with other players to express their love of and knowledge about the game, and to publicize their level of involvement…
Crown Social goes into action!
Not only can players shape the lore of The Realms by checking in to stores and reporting play outcomes, but they can prove their tabletop prowess to the world by taking lore-based quizzes, engaging with other players, commenting on existing lore, joining relevant groups, and earning merit badges and points for their achievements.
The final design incorporated an unprecedented amount of Facebook integration, database caching, and thousands of potential RESTful API calls. With a deliberate focus on players’ needs, the technical design made sure every interaction was quick, secure, and delivered the best gameplay, whether on a mobile phone or questing away at home.
We built the app on an extensible LAMP stack framework that allowed us to push various versions of the code live at different times. We needed to be ready to scale our data storage just as quickly as we could scale our code framework, and players can be sure of game uptime while scaling dungeons because we took the foresight to separate our assets, our data storage, and our core application into strict silos. Booyakasha.