Tool Review: uberVU

Tool Review: uberVU


uberVU is definitely one of the most comprehensive social intelligence platforms in the marketplace.  The demo I had with Ryan Canney last week was absolutely informative.

 

I frowned when I read the following on their site while doing my homework before the demo:

 

Social Media MonitoringEngagement & Reporting are very different beasts. Yet you can tame them all with uberVU. Say goodbye to the days when you used three or more tools to get the job done.”

 

“There is no freaking way that there is a one-stop shop for all my social media monitoring needs – not just yet!”

 

Girls are always right, but evidently, I am wrong this time =)  Here is why.

 

Social Monitoring Capability – 5 Crowns

Getting results with uberVU is amazingly fast and easy. The dashboard can be set up within 5 mins if you know what keywords/queries matter to your business, to your competitors or the vertical you are in.  Connecting your own social properties to uberVU is only several clicks away.  Most social media monitoring tools claim how fast the data can be read and digested, but I have to admit that only uberVU understands what real-time really means: seconds, not minutes or hours or “same day”.

uberVU monitors real-time mentions from key social media networks and 25 other niche social services. Mentions can be filtered by sentiment, share of voice, language, location, influence, etc..  It is so far the only social intelligence platform I am aware of that supports regions, states and cities-level filters.  The capability to drill down on mentions to a specific location is the best I’ve seen.

 

Social Engagement Solutions – 4 Crowns

I did not dig too deep into the social engagement piece of the product. As far as I know, uberVU allows standard activities that are critical to community management – posting and replying from multiple accounts. In the meantime, uberVU makes the whole team work process smooth by enabling social media collaboration and workflow tools.

 

Analytical Intelligence – 4 Crowns

I greatly appreciate how uberVU eliminates those nice-to-have-but-not-so-insightful metrics in their social analytics section.  I can easily dive into the graphs or pie chars that are more important to me.

 

Reporting – 5 Crowns (I’d give it a 6)

Beautiful reports! Simply beautiful! All reporting can be exported to images, CSV, PDF and other formats.  You can also have your weekly report sent to your email, if you so desire.  I even believe the report can be white-labeled. How agency-friendly!

 

Affordability for Small-Medium-Size agencies – 3 Crowns

Basic pricing information can be found on uberVU’s pricing page

Here are more details:

Traditional:

3 Users + 10 Streams = $799/month

5 Users + 25 Streams = $1299/month

10 Users + 50 Streams = $1799/month

Co-Branded – $499 Setup Fee:

3 Users + 10 Streams = $999/month

5 Users + 25 Streams = $1499/month

10 Users + 50 Streams = $1999/month

 

Customer Service and Social Education – 4 Crowns

I enjoy reading their blog, and I’ve also downloaded several whitepapers from their site.

I strongly recommend scheduling a demo with them if you’re in the market.  uberVU seems to know what they are doing and how to do it right.

 

Last but not least, uberVU recently launched a new product called uberVU Signals.  It is a set of artificial intelligence technologies that automatically extracts actionable insights from all social conversations.  Signals detects 3 types of insights – trending stories, influencer mentions and spikes and trends of any kind right now, with dozens that are being added.

 

Stay tuned for my next post, guys!

Ciao,

Lisa

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  • Great post, Lisa. Thanks!

  • Hi Lisa,

    I am very glad you liked our tool. And thank so much you for your nice words.

    Vladimir (uberVU co-founder)

    • Hi Vladimir – Thanks for reading the review! uberVU rocks!!!!

  • jakubmach

    Could you please review also our tool http://www.zoomsphere.com ? If you are interested please mail me jakub@zoomsphere.com

  • Conrad M.

    Lisa,

    I have also used uberVU for a demo report. Overall, I thought it was a decent product at a good price (pricing model has changed a bit since your review). It did well in tracking public data from Twitter and Facebook; we didn’t attach any client accounts during the process.

    My only concern was the ability to find relevant blog posts and news sources. The app didn’t really turn up with the amount of news, blog and forum mentions as I was expecting. I know for certain that many of the brands I work with have thousands of blog/forum mentions out there, along with news stories. Basic Google searches had a better time finding these sorts of mentions.

    Did you have the same trouble? If uberVU could in-fact turn out these sorts of insights, I’d be sold completely.

    The rest is very good from what I can see – when compared to other tools.

    Thanks for sharing,

    CM

    • Hi Conrad,

      Vladimir from uberVU here. When did you test uberVU? Because now I think we do have extensive coverage of blogs and news sources. We have special partnerships with the major blog platforms and the major news sources.

      If you want to give it another go ping me at vladimir [at] ubervu.com and I would try to see what’s going on.

      • Conrad M.

        The trial wrapped up yesterday. Accounts were set up by your techs and I added another myself for practice.