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Corvidopolis

Campaign Strategy, Facebook/Instagram Advertising, eCommerce (Shopify), Kickstarter, Search Advertising, Display Advertising, Data Analytics & Reporting

Handcrafted Mushroom Tarot Cards

Peep what
we're up to
Peep what
we're up to

The Challenge

Corvidopolis had what they thought was a great new product on their hands—highly designed and crafted Tarot cards. The cards were getting great feedback from customers, but initial sales had been limited. To achieve the kind of profitability they wanted, they needed to scale. Corvidopolis hoped to increase their sales through online advertising—but they weren’t sure where to begin.

The Approach

Based on our industry research, we hypothesized that the product would benefit a far larger audience than originally suspected. We believed that enhanced messaging and detailed targeting on social media would direct us to additional audiences. CROWN pitched a scalable advertising model to ascertain demand across various keywords and audiences, benchmark our acquisition cost, then increase the budget to match the demand.

What We Did

We started with a small pilot budget, and our hypothesis paid off. The product design coupled with the $30 price point (and free shipping) made it an attractive product that sold easily using many of the keywords and audiences that we tested. After a week-long pilot social and search advertising campaign, sales were growing, cost per acquisition was low, and we knew it could be scaled for even more profitability.

Scalable Digital Advertising Campaign

After a thorough analysis of our pilot social media program to identify the best performing and most scalable audiences, CROWN created a follow-up paid media campaign aimed at finding the limits of our tactics. The success of our efforts drove the client to add multiple zeros to the company’s daily paid budget, as well as fresh, new ad units for continued optimization — we’re never done testing!

Results

Total online revenue jumped more than 9,800%, we garnered 3x return on ad spend, and statistically proved the potential audience segments for the product are far bigger than our client previously suspected. The best part? Average weekly profits jumped by 4,700%, meaning our client is left with more business and more money.

Kickstarter

With the success of the social media advertising campaign, we were asked to support Corvidopolis’ Kickstarter campaign to launch an expanded deck. We utilized many of the effective audiences from our previous iteration, while A/B testing key messages to determine the most influential CTAs. The Kickstarter was a sensation, meeting every last stretch goal of the campaign, was fully funded at 611%, and our social ads saw a 6.83x return on spend.