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DIESEL

social strategy, graphic design, event support, overhead projection, photography, photo booth, dj, bartending

Fashion, parties, and Instagram contests

Peep what
we're up to
Peep what
we're up to

The Challenge

CROWN worked with DIESEL on a couple of influencer parties, leveraging an Instagram contest and photo booth activation to generate interest beyond the show, amplifying the DIESEL brand and giving culture-conscious FOMO.

The Gala

Our first party leveraged a partnership with the U.S.-Mexico Foundation and their Mexican-American culture magazine, Picnic. We curated djs, influencers, and fashionistas and armed them with DIESEL gear before sending them head first into the party.

The Block Party

Our second engagement leveraged our proximity to, and friendship with, Seattle’s Capitol Hill Block Party (CHBP). All the influencers, models, and Seattle cultural icons at our never ending, non-stop, before- and after-party — starting with bloody mary’s and ending, well.. never EVER — got free wristbands to the party in addition to an exclusive, all-expenses-paid, 48 hour booze fest in a 3000 square foot, second floor office overlooking the festival.