Our client was a team of one, so we knew we would need to integrate and act as her extended team. We interfaced with product managers, creatives, data analysts, event coordinators, sales leaders, VPs, territory managers, legal, regulatory, clinical and public affairs, and talent acquisition, not to mention their not-for-profit arm and partner organizations like the American Lung Association, Red Dot Design Award, and Robotic Bariatric Collaboration.