Our client, a $70B, Fortune 1000 medical technology company that pioneered robotic surgery, had proved out the market over the previous decade and was beginning to see new market entrance by established brands like J&J, Medtronic, and Google. Building their own brand was historically a lower priority, which was all well-and-good when they were a one-product-company and the only player in town. With a newly invigorated marketing push and the creation of their social media department, they sought out an agency to build their global social capabilities from the ground up.
Brand value is more important now than ever before. Alongside our forward-thinking client, and with significant internal headwinds, we built a global social media capability, matching business priorities and strategic opportunities with actionable social media strategies. This was a 360º social media engagement with a well-resourced client of one throughout 2019 and continuing into the current year. We developed teams for daily community management, organic social media, paid social media, creative design, project and account management, as well as analytics and reporting.
Our client was a team of one, so we knew we would need to integrate and act as her extended team. We interfaced with product managers, creatives, data analysts, event coordinators, sales leaders, VPs, territory managers, legal, regulatory, clinical and public affairs, and talent acquisition, not to mention their not-for-profit arm and partner organizations like the American Lung Association, Red Dot Design Award, and Robotic Bariatric Collaboration.
We spent many thousands of hours building a smart, best-in-class social media capability that leveraged Intuitive’s internal teams and positioned the company for international growth. From organic content to paid targeting, numbers don’t lie.
