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Amazon Events


CROWN works closely with our clients who run large and small events at Amazon to design collateral, promote/broadcast, and curate experiences. Below are a few examples of the many projects we’re proud to have touched thus far.

As a strategic advisor to senior Tegria leadership, CROWN assisted with the strategy and communications around the combination of three portfolio companies into one entity to establish a platform for future growth, step one of which was an ‘enterprise transaction’ to form a single cap table and governance structure with an optimization of operations the following year.

In addition to helping craft the M&A transaction deck defining enterprise value, valuation, governance approval, board structure and timeline, in addition to market opportunities, competitive advantages, and strategic goals, leading to a combined company with $180MM in annual recurring revenue, CROWN created positioning and messaging aimed at helping employees and customers understand the benefits of the alignment.









02
FINGER PAINTING
The act of finger painting brings imagination to life in

a way that tactile and liberating. It allows you to let

your creativity run free, beyond the bounds of the

literal. No need to stay in the lines. This creative

concept celebrates that freedom and sense of

playfulness. Much like finding shapes in the clouds, it

asks the question: what could this be?

Three different creative approaches to Kids Day.




EXPANDABLE IDEAS
The great thing about an idea is that it can start small and get big. It can get huge. Expandable Ideas encourages creativity and big thinking. And it isn’t shy about showing the scribbles and doodles that provide the groundwork for all of those great ideas. It’s all about curiosity and exploration.




See, Feel, Imagine

We experience the world in different ways as we

grow. Toddlers watch the world around them,

soaking everything in. Little kids want to touch

everything—to understand how things work by

interacting with them. And as they get older, kids

begin to form more complex ideas that take their

imaginations to even greater heights. With See, Feel,

Imagine, we’ve created designs & iconography that

highlight the different ways we experience the word.
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03


Amazon All-Hands


The Amazon All-Hands Meeting is an annual conference where all company employees are invited to attend—providing Amazon’s executive team a global platform to thoroughly address their employees, dive into reports, and facilitate internal thought-leadership. CROWN supported this global event with public facing posters, wayfinding signage, banner ads, and physical tickets that made a lasting-impression as well as a professional memento for the attendees.  

 04


Amazon Re: Mars


In 2019, Amazon introduced a new annual conference focused on artificial intelligence: Amazon re:MARS (Machine Learning, Automation, Robotics and Space). CROWN supported the leaders of this cutting-edge conference by creating informational powerpoints for keynote speakers that were filled to the brim with complex information in an eye-catching and easy-to-digest format.
05


Amazon Music



When our clients want to accomplish the impossible, they know who to call. When Amazon Music put The Head and The Heart on top of Pike Place for a public concert, they reached out to CROWN to make a special component. We designed a set of chic badges that clearly denoted backstage authorization levels and served as a keepsake for the employees who curated this historic event.

06


Alexa Prize GATHERING



The Alexa Prize team organizes a global university competition designed to accelerate advancement in conversational AI. CROWN worked with our client to finalize and publish the 2018 competition’s proceedings in a special journal.




07


Amazon Prime Day Concert


In 2019, Amazon capped off their summer Prime Day with a mind-blowing music surprise, a concert featuring Katy Perry, CYN, & Lil Nas X held at Seattle’s CenturyLink Field. CROWN was delighted to support this concert with over 200 pieces of signage and graphics that conveyed the clients intended emotions—a free-spirited, once-in-a-lifetime, summer extravaganza.




08


Amazon FBA


Fulfillment By Amazon (FBA) is a service provided by Amazon that provides storage, packaging, and shipping assistance to sellers—clear communication is the cornerstone of this program. CROWN tackled our client’s issue by designing upbeat informational graphics to visually convey each step of the program to the sellers.

Amazon Events

Project Information

Client: Amazon
Title: 2019 Amazon Showcase
Tags: Strategy, Creative Direction, Design, Illustration, Motion Design, Video Production, Poster Design, Wayfinding Signage, On-Site Support, Merch Design, Event Production
Credits

Creative Direction and Concept CROWN SOCIAL

Case Studies
Services
CROWN is a strategic creative agency laser-focused on social media. We create the most compelling content for the most distracted audience of all time.

Seattle Office
1122 E. Pike St. #900
Seattle WA 98122
hq@crownsocial.com
+1 206 577 5121

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2219 Main St. #851
Santa Monica CA 90405
la@crownsocial.com
+1 213 585 4760

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