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Docusign “Perceptive or Pompous” signature analysis social app.

SIGNING YOUR LIFE AWAY

Docusign, the market leader in digital signatures, had already built several high-quality digital tools to make it easy for their customers to sign documents while on the go. We were charged with concepting a fun way to show people how easy it is to sign online. We devised “Perceptive or Pompous,” a signature analysis app that also uses data from your social media profiles to generate your very own personal infographic.

Two challenges: rebuild Docusign’s flawless signature app for the mobile web and integrate with the Salesforce API for data collection.

CROWN’s app lets users draw, photograph or choose their signature, analyzes it on a matrix for direction, amplitude, flourishes, etc., and pairs that analysis with data scraped from social APIs to serve a highly personalized, dynamic, often funny infographic tailored to your weirdest personality quirks.

“New Signature Analysis App
Reveals Personality & Style”
WALL STREET JOURNAL

Fun facts: Marilyn Monroe’s signature indicates that she was outgoing and expressive, yet the narrow letters and spacing between letters show that she habitually held back her true feelings. Steve Jobs’ mind was reputed to be very fast, fluent and creative; but according to signature analysis, his use of lower case letters instead of capitals for his first and last name indicate that Steve Jobs did not crave the limelight.   

Client: Docusign
Agency: CROWN 

“For many people, our signature is an extension of our selves and a reflection of who we are” -Head of Corporate Marketing, DocuSign

"For many people, our signature is an extension of our selves and a reflection of who we are," said Gregor Perotto, head of corporate marketing, DocuSign. "We put our ‘John Hancock’ on all kinds of documents every day—from contracts to credit card receipts. DocuSign's new Facebook app puts a fun twist on our signatures to see what they really says about us."

DocuSign’s more than 40 million users have securely eSigned more than 330 million documents in 188 countries on the DocuSign Global Network. DocuSign's Facebook app is the first-ever social media opportunity to analyze what their signature says about them and share it with their friends.

DocuSign's “Perceptive or Pompous: What Does Your Signature Say About You?” app looks at a user's signature, combined with Facebook data, and offers insights into their personality, style, life outlook, and more. Following the analysis, users may invite their Facebook friends to comment on its accuracy and challenge friends to get their own signature analyzed.

DocuSign commissioned analysis of the signatures of several famous figures through time, including John Hancock, Marilyn Monroe, Princess Diana and Steve Jobs, to see what their signature said about them. Surprising traits revealed include:

  • Steve Jobs' mind was reputed to be very fast, fluent and creative; but according to the signature analysis, his use of lower case letters instead of capitals for his first and last name indicate that Steve Jobs did not crave the limelight.

  • John Hancock's signature indicates that he was very methodical. In fact, there have been reports that he intentionally signed the Declaration of Independence with such a large signature so that King George could see it without glasses.

  • Not surprisingly, Marilyn Monroe's signature indicates that she was outgoing and expressive. Yet the narrow letters and spacing between letters show that she habitually held back her true feelings.

  • The very round letters of Princess Diana's signature indicate she was highly emotional, as known from her public appearances, and that she was very practical based on the short upper loops in her signature.



DocuSign

Project Information

Client: DOCUSIGN
Title: SIGNING YOUR LIFE AWAY
Tags: social media strategy, APP DEVELOPMENT, influencer marketing, GAMIFICATION, SOCIAL MEDIA ADVERTISING
Credits

CROWN SOCIAL

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CROWN is a strategic creative agency laser-focused on social media. We create the most compelling content for the most distracted audience of all time.

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