Seattle Interactive Conference (SIC)


The Challenge


We’ve all know “those” conferences: long, expensive talkfests featuring a rotating cast of celebs from the paid speaker circuits. Seattle Interactive Conference is decidedly not that, featuring a radically diverse mix of speakers, panels, and workshops that tell stories from the frontlines of the creative, marketing, and technology industries. But how do you convince people that SIC is a truly different type of conference?


The Approach


Create an inclusive rallying cry for creativity and innovation that showcases the unique faces and voices of Seattle’s premiere un-conference



Colors


We created a diverse color system to symbolize the different audiences at SIC. Blue for tech, magenta for marketers, yellow for influencers & activists, and black for creatives.








Creating a system


Following the same thinking we wanted to add some depth and excitement to the look of this year conference so we created a pattern system using different patterns for each demographic as well.