Client: Seattle Interactive Conference (S.I.C.)
Title: CONNECTIONS HAPPEN HERE
Tags: Design, Environmental, Social, Event Activation
Date: 2018
Creative Direction and Concept CROWN SOCIAL
Compositing, Editing CROWN SOCIAL
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The Challenge
We’ve all know “those” conferences: long, expensive talkfests featuring a rotating cast of celebs from the paid speaker circuits. Seattle Interactive Conference is decidedly not that, featuring a radically diverse mix of speakers, panels, and workshops that tell stories from the frontlines of the creative, marketing, and technology industries. But how do you convince people that SIC is a truly different type of conference?
The Approach
Create an inclusive rallying cry for creativity and innovation that showcases the unique faces and voices of Seattle’s premiere un-conference
Colors
We created a diverse color system to symbolize the different audiences at SIC. Blue for tech, magenta for marketers, yellow for influencers & activists, and black for creatives.
Creating a system
Following the same thinking we wanted to add some depth and excitement to the look of this year conference so we created a pattern system using different patterns for each demographic as well.
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From announce to arrival, CROWN produced all assets, digital & physical, to create a consistent and cohesive design experience throughout all touch points that promised real connection to the Seattle’s influential tech, marketing and creative community.SIC social takeover campaign 2018
Live Coverage
From photobooths to social feeds to hashtag-driven Q&As, CROWN facilitated a conference that was uniquely interactive and driven by social media. In addition, we ran a war room that live tweeted quotes from talks, broadcasted select sessions in their entirety, and promoted user engagement throughout the event.
⬆️ SOUND ON!