Future Arts
Future Arts, a new media arts collective specializing in virtual reality, augmented reality, and artificial intelligence, partnered with CROWN to develop a distinct identity for their livestreaming sessions, “Future Arts Live!”.
The challenge was to create a brand identity that stayed true to Future Arts' main branding while establishing a unique and energetic identity for the livestreaming sessions.
We worked closely with Future Arts to enhance their existing logo and incorporated KK-Topo, a hyper-contemporary typeface, to reflect the collective's innovative spirit. We refined the color palette to feature neon-chartreuse and an electric cyan to capture the energetic and avant-garde essence of the event. Our team developed cohesive art direction, graphic design, and motion design elements, creating promotional materials and broadcast graphics to generate excitement and ensure a visually engaging livestream experience.
Client: Future Arts
Agency: CROWN
Strategy & Execution: Daniel Caballero, Zach Huntting
Graphic Design: Daniel Caballero
We worked closely with Future Arts to enhance their existing logo and incorporated KK-Topo, a hyper-contemporary typeface, to reflect the collective's innovative spirit. We refined the color palette to feature neon-chartreuse and an electric cyan to capture the energetic and avant-garde essence of the event. Our team developed cohesive art direction, graphic design, and motion design elements, creating promotional materials and broadcast graphics to generate excitement and ensure a visually engaging livestream experience.
Client: Future Arts
Agency: CROWN
Strategy & Execution: Daniel Caballero, Zach Huntting
Graphic Design: Daniel Caballero
We retained Future Arts’ arch motif and the perception of forward momentum evoked by the curved lettering, embracing it as a core piece of storytelling. To enhance this effect, we incorporated a hyper-contemporary display typeface, KK-TOPO.
Additional concepts from our first round of explorations
We also provided art direction and designed broadcast graphics, working closely with the livestream team to implement the branding, ensuring a cohesive look and feel for the Future Arts Live! broadcast.
Thank you to the entire Future Arts team for the opportunity to work on this project with you.
Client: Future Arts
Title: Future ARts Live!
Tags: brand identity, logo design, Graphic design, Poster design, Broadcast graphics, motion design, video production, SOCIAL MEDIA CONTENT
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Links
www.Futurearts.co
www.Futurearts.co
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Seattle Office
1122 E. Pike St. #900
Seattle WA 98122
hq@crownsocial.com
+1 206 577 5121
Los Angeles Office
2219 Main St. #851
Santa Monica CA 90405
la@crownsocial.com
+1 213 585 4760
More