✱
✱
✱
✱
✱


 


Future Arts 
Future Arts, a new media arts collective specializing in virtual reality, augmented reality, and artificial intelligence, partnered with CROWN to develop a distinct identity for their livestreaming sessions, “Future Arts Live!”.

The challenge was to create a brand identity that stayed true to Future Arts' main branding while establishing a unique and energetic identity for the livestreaming sessions.

We worked closely with Future Arts to enhance their existing logo and incorporated KK-Topo, a hyper-contemporary typeface, to reflect the collective's innovative spirit. We refined the color palette to feature neon-chartreuse and an electric cyan to capture the energetic and avant-garde essence of the event. Our team developed cohesive art direction, graphic design, and motion design elements, creating promotional materials and broadcast graphics to generate excitement and ensure a visually engaging livestream experience.    

Client: Future Arts
Agency: CROWN
Strategy & Execution: Daniel Caballero, Zach Huntting
Graphic Design: Daniel Caballero




We retained Future Arts’ arch motif and the perception of forward momentum evoked by the curved lettering, embracing it as a core piece of storytelling. To enhance this effect, we incorporated a hyper-contemporary display typeface, KK-TOPO.

Unused color burn concepts with a sharp serif for “LIVE”


Additional concepts from our first round of explorations


We also provided art direction and designed broadcast graphics, working closely with the livestream team to implement the branding, ensuring a cohesive look and feel for the Future Arts Live! broadcast.


Thank you to the entire Future Arts team for the opportunity to work on this project with you.

Future Arts

Project Information

Client: Future Arts
Title: Future ARts Live!
Tags: brand identity, logo design, Graphic design, Poster design, Broadcast graphics, motion design, video production, SOCIAL MEDIA CONTENT 
Credits

CROWN SOCIAL

Case Studies
Services
CROWN is a strategic creative agency laser-focused on social. We create the most compelling content for the most distracted audience of all time.

team@crownsocial.com
(206) 577-5121
1122 E Pike #900, Seattle WA 98122

More


Bold brands build with us.

Let’s get started