Amazon AI

Project Information

Client: Amazon
Title: 2019 Amazon Showcase
Tags: Strategy, Creative Direction, Design, Illustration, Motion Design, Video Production, Poster Design, Wayfinding Signage, On-Site Support, Merch Design, Event Production

Creative Direction and Concept CROWN SOCIAL


Tegria is a forward-thinking healthcare innovator, blending technology and expertise to make healthcare better, simpler, and more effective. They improve care, cut hospital and patient costs, and keep people healthy with smart, streamlined solutions.

As a strategic advisor to senior Tegria leadership, CROWN assisted with the strategy and communications around the combination of three portfolio companies into one entity to establish a platform for future growth, step one of which was an ‘enterprise transaction’ to form a single cap table and governance structure with an optimization of operations the following year.

In addition to helping craft the M&A transaction deck defining enterprise value, valuation, governance approval, board structure and timeline, in addition to market opportunities, competitive advantages, and strategic goals, leading to a combined company with $180MM in annual recurring revenue, CROWN created positioning and messaging aimed at helping employees and customers understand the benefits of the alignment.


Amazon Peak

PEAK season at Amazon is the busiest time of the year for this global e-commerce giant. From logistics and operations to distribution of online sales, it is vital that each month of the Peak season moves seamlessly from one to the next. CROWN created infographics for the Employee Engagement Team—providing Amazon distribution workers with informative and easy-to-digest graphics that showcased the flow during PEAK through the warehouse system.


Amazon All-Hands

The Amazon All-Hands Meeting is an annual conference where all company employees are invited to attend—providing Amazon’s executive team a global platform to thoroughly address their employees, dive into reports, and facilitate internal thought-leadership. CROWN supported this global event with public facing posters, wayfinding signs, and physical tickets that made a lasting-impression as well as a professional memento for the attendees.  


Amazon Re: Mars

In 2019, Amazon introduced a new annual conference focused on artificial intelligence: Amazon re:MARS (Machine Learning, Automation, Robotics and Space). CROWN supported the leaders of this cutting-edge conference by creating informational powerpoints for keynote speakers that were filled to the brim with complex information in an eye-catching and easy-to-digest format.

Amazon Music

When our clients want to accomplish the impossible, they know who to call. When Amazon Music put The Head and The Heart on top of Pike Place for a public concert, they reached out to CROWN to make a special component. We designed a set of chic badges that clearly denoted backstage authorization levels and served as a keepsake for the employees who curated this historic event.


Alexa Prize

The Alexa Prize team organizes a global university competition designed to accelerate advancement in conversational AI. CROWN worked with our client to finalize and publish the 2018 competition’s proceedings in a special journal.


Amazon Prime Day Concert

In 2019, Amazon capped off their summer Prime Day with a mind-blowing music surprise, a concert featuring Katy Perry, CYN, & Lil Nas X held at Seattle’s CenturyLink Field. CROWN was delighted to support this concert with over 200 pieces of signage and graphics that conveyed the clients intended emotions—a free-spirited, once-in-a-lifetime, summer extravaganza.


Amazon FBA

Fulfillment By Amazon (FBA) is a service provided by Amazon that provides storage, packaging, and shipping assistance to sellers—clear communication is the cornerstone of this program. CROWN tackled our client’s issue by designing upbeat informational graphics to visually convey each step of the program to the sellers.

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