02


Amazon Peak


PEAK season at Amazon is the busiest time of the year for this global e-commerce giant. From logistics and operations to distribution of online sales, it is vital that each month of the Peak season moves seamlessly from one to the next. CROWN created infographics for the Employee Engagement Team—providing Amazon distribution workers with informative and easy-to-digest graphics that showcased the flow during PEAK through the warehouse system.











03

“Vest Life”


CROWN was tasked by the warehouse operations (#vestlife) team with creating
a ‘creative kit’ comprised of high level visual assets designed to hand off to global teams so they can work with their local agencies to align what they are doing with the global PEAK campaign that coincides with the busiest time of the year.  






04


Amazon Re: Mars


In 2019, Amazon introduced a new annual conference focused on artificial intelligence: Amazon re:MARS (Machine Learning, Automation, Robotics and Space). CROWN supported the leaders of this cutting-edge conference by creating informational powerpoints for keynote speakers that were filled to the brim with complex information in an eye-catching and easy-to-digest format.
05


Amazon Music



When our clients want to accomplish the impossible, they know who to call. When Amazon Music put The Head and The Heart on top of Pike Place for a public concert, they reached out to CROWN to make a special component. We designed a set of chic badges that clearly denoted backstage authorization levels and served as a keepsake for the employees who curated this historic event.

06


Alexa Prize



The Alexa Prize team organizes a global university competition designed to accelerate advancement in conversational AI. CROWN worked with our client to finalize and publish the 2018 competition’s proceedings in a special journal.




07


Amazon Prime Day Concert


In 2019, Amazon capped off their summer Prime Day with a mind-blowing music surprise, a concert featuring Katy Perry, CYN, & Lil Nas X held at Seattle’s CenturyLink Field. CROWN was delighted to support this concert with over 200 pieces of signage and graphics that conveyed the clients intended emotions—a free-spirited, once-in-a-lifetime, summer extravaganza.






08


Amazon FBA


Fulfillment By Amazon (FBA) is a service provided by Amazon that provides storage, packaging, and shipping assistance to sellers—clear communication is the cornerstone of this program. CROWN tackled our client’s issue by designing upbeat informational graphics to visually convey each step of the program to the sellers.

Amazon Operations

Project Information

Client: Amazon
Title: 2019 Amazon Showcase
Tags: Strategy, Creative Direction, Design, Illustration, Motion Design, Video Production, Poster Design, Wayfinding Signage, On-Site Support, Merch Design, Event Production
Credits

Creative Direction and Concept CROWN SOCIAL