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Amazon Web Services

AWS.COM aka aws.amazon.com (the subdomain)

DocuSign, the market leader in digital signatures, had already built several high-quality digital tools to make it easy for their customers to sign documents while on the go. We were charged with concepting a fun way to show people how easy it is to sign online. We devised “Perceptive or Pompous,” a signature analysis app that also uses data from your social media profiles to generate your very own personal infographic.

Two challenges: rebuild DocuSign’s flawless signature app for the mobile web and integrate with the Salesforce API for data collection. Our app lets users draw, photograph or choose their signature, analyzes it on a matrix for direction, amplitude, flourishes, etc., and pairs that analysis with data scraped from social APIs to serve a highly personalized, dynamic, often funny infographic tailored to your weirdest personality quirks.

“New Signature Analysis App
Reveals Personality & Style”
WALL STREET JOURNAL

Marilyn Monroe’s signature indicates that she was outgoing and expressive. Yet the narrow letters and spacing between letters show that she habitually held back her true feelings. Steve Jobs’ mind was reputed to be very fast, fluent and creative; but according to the signature analysis, his use of lower case letters instead of capitals for his first and last name indicate that Steve Jobs did not crave the limelight.   

Client: DocuSign
Agency: CROWN 





DocuSign

Project Information

Client: DOCUSIGN
Title: SIGNING YOUR LIFE AWAY
Tags: social media strategy, APP DEVELOPMENT, influencer marketing, GAMIFICATION, SOCIAL MEDIA ADVERTISING
Credits

CROWN SOCIAL

Case Studies
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CROWN is a strategic creative agency laser-focused on social media. We create the most compelling content for the most distracted audience of all time.

Seattle Office
1122 E. Pike St. #900
Seattle WA 98122
hq@crownsocial.com
+1 206 577 5121

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2219 Main St. #851
Santa Monica CA 90405
la@crownsocial.com
+1 213 585 4760

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