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Not a “business” case study per se; here’s a beautiful showcase of our photo work for Boo’s Booze, a ready-to-drink cocktail beverage that we concepted, taste-tested, designed, launched and marketed during Gold Bar’s mandatory shutdown from 2020-2022. These photos are largely from three separate shoots. 

The first photoshoot emphasized gorgeous photography, prop styling, and fashion-inspired lighting for an upscale positioning driven by high unit costs (top-shelf ingredients, low initial volume); both photos above and below are from that set. 

Second photoshoot involved four models and use of our entire 7,000 square foot creative studio. Innovations on set included a 15-foot high wall of seamless astroturf, a 10’x10’ flower wall + ornate flower crowns, matching nail art, and of course amazing hair, makeup, and wardrobe. 

Last but not least is our award-winning “Hands” campaign featuring heavily stylized and composited still lifes with fruit and a diverse cast of hand models. 

Enjoy🍒












    

Boo’s Beverage Co.

Project Information

Client: boo’s beverage co., Seattle washington 
Title: new product development
Tags: product development, product management, packaging design, product photography, product launch
Credits

STRATEGY, CREATIVE DIRECTION, CONCEPT + EXECUTIONS CROWN SOCIAL

Case Studies
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CROWN is a strategic creative agency laser-focused on social media. We create the most compelling content for the most distracted audience of all time.

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