Boo’s Booze
Services
Brand Concepting • Naming • Packaging Design • Flavor Testing • Activation Ideation • Go-to-Market Support • Photography
Credits
Byron Kalet, Reva Keller, Maayan Haim, Shena Bannick, Mandy Kehoe, Ben Chaykin, Ben Hubbard, Finch Izatt, Laara Garcia, Anna Davies, Devin Lee, Lela Wulsin, Sarah, KSRA crew, Theresa Wingert, Kaija Towner, Jessica Lancaster, Anna-May Dutton, Kim Sop, Cameron Coupé, Michelle Schlaman, Anjelika Frye, Tyler Mom, Gregory Stellatos, Nicole Korman, Zach Huntting, Mary Warsinske, and Katie Bock.
Enjoy🍒
At the start of Covid-19, we wanted to save jobs and utilize existing capacity at Gold Bar while tapping into the surge in ready-to-drink cocktails and at-home social rituals. The mission: create a playful, approachable bubbly, boozy bottled beverage that could cut through isolation fatigue, stand out on shelves, and resonate with a younger audience that craved both fun and quality.
What We Did
Concept Development
Defined the name and brand personality — Boo’s Booze — a cheeky, conversational brand built around the idea of companionship in a bottle.
Moodboards & Creative Directions
Explored three distinct routes:
Bright, Blocky, Bold — pattern-heavy, bubble motifs, youthful energy.
Refined Minimal — monochrome palettes with foil touches to let the bottles shine.
Ugly/Cute — quirky illustration style leaning into the “Boo” persona .
Packaging Design
Designed bottle labels featuring playful typography, hand-drawn detailing, and all-over bubble patterns.
Produced hangtags with witty taglines (“Thinking of you, Boo”) and bold color explorations .
Developed 4-pack carriers and dielines, including creative concepts like the “Re-Boozable” mini tote for sustainable reuse.
Flavors & Naming
Crafted flavor names that felt adventurous yet familiar: Pisco Punch, Watermelon Aperol Spritz, Mint Gin Fizz, Brazilian Mule.
Activation Concept
Extended the brand into experiential territory with BYOB — Be Your Own Boo, a mirror installation encouraging self-love and shareable moments, paired with sampling or vouchers.
Impact
Rapid Launch in a Pandemic: Brought a full RTD product line from concept to packaging-ready within months, enabling our client to seize the Covid-era at-home drinking trend.
Shelf Appeal: Packaging by Oblige Studio stood out with bold patterns, humor-forward copy, and tactile details that invited interaction.
Cultural Resonance: “Boo’s Booze” became both a product and a mood — playful, comforting, and sharable at a time when connection mattered most.
Best Customer
Darcey B. 🥳
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