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Lending Tree (formerly Compare Cards)    

THE ROAD TO K-CHING!
CROWN uncovers the secrets
to successful sweepstakes.

Sophisticated, statistically relevant sweepstakes testing on social media audiences was just one
of the things we did on behalf of our financially savvy client. Our tests were devised to pinpoint the best cadence and offer that appealed to a young (18-25 year-old) audience.

Announcing winners on a weekly basis was more effective at driving engagement than a daily or monthly winning cadence, and offering a prize valued at $100 encouraged more participation than both prizes valued at $5 or $500. Tying prizes to something concrete that the audience can visualize, e.g. a Sephora gift card, is more effective than just offering cash!


Client: Compare Cards (bought by Lending Tree)
Agency: CROWN 



Lending Tree

Project Information

Client: COMPARECARDS.COM (ACQUIRED BY LENDING TREE)
Title: GROWTH HACKING CAMPAIGN
Tags: MARKETING STRATEGY, social media strategy, A/B TESTING, MULTIVARIATE TESTING, DATA ANALYSIS, STATISTICS, SOCIAL contestS, INCENTIVES, SWEEPSTAKES.
Credits

CROWN SOCIAL

Case Studies
Services
CROWN is a strategic creative agency laser-focused on social media. We create the most compelling content for the most distracted audience of all time.

Seattle Office
1122 E. Pike St. #900
Seattle WA 98122
hq@crownsocial.com
+1 206 577 5121

Los Angeles Office
2219 Main St. #851
Santa Monica CA 90405
la@crownsocial.com
+1 213 585 4760

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