Washington Golf (WA Golf), founded in 1922, is one of the largest amateur golf associations in the U.S., serving over 92,000 golfers, 520 member clubs, and 260 golf facilities in Washington State and Northern Idaho. WA Golf approached CROWN to elevate their social content and reach a younger, more diverse audience and capture the hearts and minds of the next generation of golfers.

We conducted a comprehensive audit of WA Golf’s social media, set benchmarks, goals, KPIs, and developed creative campaign concepts. Our strategy centered on creating compelling content that showcased the highlights and camaraderie of the sport, focused on featuring beautiful courses, collaborating with influencers, and producing content that enticed golfers to explore new destinations. We identified target demographics, analyzed competitors, and provided strategic recommendations to enhance WA Golf’s social media presence.

 Our plan included leveraging user-generated content, setting service level agreements for community management, recommending social listening tools, and identifying effective channels. We also suggested optimal posting frequencies, advised on content creation, balanced paid and organic strategies, and recommended influencers for collaboration.

The result was a detailed playbook that enabled WA Golf to increase reach, improve engagement rates, and strengthen their connection with the golfing community, ultimately attracting a younger and more diverse audience.

Disciplines: Strategy, Social metrics, social strategy, graphic design, art direction, Merchandising

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Client: Washington Golf (WA Golf)

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Agency: CROWN

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Strategy & Execution: Nathan Young, Daniel Caballero, Zach Huntting

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Consultancy: Shena Bannick, Nick Dimengo

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Graphic Design: Daniel Caballero

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Influencer Outreach: Zach Huntting, Nick Dimengo

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