Amazon Alexa
Amazon Alexa
CROWN produced videos, event identities, and executive decks for Alexa initiatives—helping Amazon teams bring technical stories to life across summits, competitions, and campaigns.
As Alexa expanded into new products, programs, and research initiatives, Amazon needed creative production partners who could deliver polished video content, event identities, and presentation systems—fast, flexible, and always on-brand.
What We Did
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Video Production
Produced several suites of videos to support Alexa initiatives, events, and campaigns, including polished explainers, sizzle reels, and recap content tailored for live streams, internal summits, and public-facing channels.
- Event & Program Identities
Designed visual identities and supporting assets for Alexa programs, competitions, and internal bootcamps. This included logos, swag, and collateral that gave each initiative its own personality to reinforce culture and adoption while staying aligned with overarching brand guidelines.
- Decks & Presentations
Created executive-ready presentation systems for Alexa AI All-Hands, research keynotes, and leadership communications. We built templates, tightened narrative flow, and ensured technical content was translated into clear, visual storytelling. -
Campaign + Social Strategy
Produced strategic campaign decks for Alexa’s social presence, including persona development (“Who is Alexa?”), tone mapping for Instagram, and content category frameworks.
Impact
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Created consistency at scale through unified systems that internal teams and external partners could follow, reducing approval friction and brand misuse.
- Delivered high-volume creative on tight timelines, supporting Alexa’s fast-moving programs.
- Enabled Alexa teams to tell complex technical stories in clear, visual, and engaging ways.
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Provided a repeatable toolkit of video, design, and deck assets that Amazon could leverage across multiple events and initiatives.
Services
Brand Guidelines • Tone of Voice • Campaign Strategy • Social Persona Development • Presentation Design • Event Collateral & Swag • Video Production • Event Identity & Collateral • Campaign Creative Support
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