Dell Technologies



Client:
Dell Technologies

Type:
Strategy
Campaign Strategy
Social Media Management
Design
Animation
Motion Design
Photography
Video
Web
Email Marketing
Community Management
Executive Communications
Organic social
Paid Social

Credits: Shena Bannick, Shannon O’Donald, Luis Antezana, Alexa Brnilovich, Danny De Jesus Krueger, Nikki Glaberman, Diana Eberlein, Julie Tompkins, Meagan Arthur, Jake Miller, Nathan Young, Caitlin Killorin, Stephanie Clark, Majesta Vestal, Noah Schenirer, Masa Taberi, Mike Force, Wadi Sader, Emily Manke, Eric Starker, Eric Williger, Ryen Shimizu, Lauren Stelling, Meagan Wicker

About:

As a trusted agency partner, CROWN helped EMC and Dell Technologies position and launch multiple new storage products w/ cutting edge branding, graphic design, campaign development, and launch strategies. We directed and produced videos shown across giant 4K screens, designed PowerPoint presentations used during high-profile keynotes, and ghostwrote executive communications, including blog and social posts at the highest levels of the company.

CROWN also became a fixture at EMC World (and later, Dell Technologies World), developing and running point on a hub-and-spoke social media strategy that encompassed a digital command center w/ content creators fanned out across the event, capturing session quotes, interviews and b-roll, publishing, engaging, and measuring success in real-time across all social media platforms.