Amazon Events
Amazon Events
CROWN facilitates large and small events with our friends at Amazon, both on-site with videography, photography, experiential and interior design, and wayfinding/signage, as well as digitally through presentation design, teaser videos, and promotional campaign collateral. Below are a few examples of the many projects we’re proud to have touched thus far.
01
Amazon Kids Day
Annual “Amazon Kids Day,” internally branded as Kids on Campus, brings employees’ children to Amazon campuses for a day of hands-on exploration. Our brief: build a cohesive, scalable identity that works across multiple sites, age groups, and touchpoints while staying true to Amazon’s core brand.
\\
Challenge
Create a joyful, multi-year identity that:
-> Feels unmistakably Amazon,
-> Scales across campuses and formats (from posters to wayfinding),
-> Meets kids where they are developmentally (toddlers → tweens),
-> Can flex with yearly themes without reinventing the system.
Insight
Families experience the day differently by age. Designing for those modes—watch, touch, imagine—lets the brand speak to each group without fragmenting the event’s overall look and feel.
Strategy
Define creative territories, each a springboard for the full system:
-> Finger Painting — celebrates freeform creativity and color.
-> Expandable Ideas (also explored as “Inflatable Ideas” during iteration) — ideas that grow from doodles to big thinking.
-> See, Feel, Imagine — age-based modes of experiencing the world.
Age-tiered communications
We organized content and iconography around three age bands to tailor experiences and visuals appropriately: 2–4, 5–10, 11+.
Flexible identity system
We developed a logo system and lockups designed to work with any yearly theme, preserving consistency while allowing creative refreshes.
Creative Development & Iteration
Round 1: Three creative territories explored for Amazon Kids Day with a clear plan to extend beyond posters into show signage, swag, maps, and more.
Round 2: Brand exploration for Kids on Campus logos, balancing Amazon design tenets with playful forms; intended for multi-year reuse.
Round 3: Expanded families of marks and pathways to pressure-test lockups and legibility.
Round 4: Finalized lockup options (single-color, tri-color, vertical), and codified Amazon palette application for cohesion across touchpoints.
System Components (Scope)
A complete “event-in-a-box” kit to enable multi-campus consistency:
-> Logo lockups & usage
-> Posters (concept to final)
-> Welcome slides
-> Digital graphics (various sizes)
-> Campus maps
-> Kids activity book (concept option)
-> Giveaway graphics
-> Food & Beverage printed/digital materials
-> Signage & wayfinding (various sizes)
-> Photo booth backdrops
-> Stage graphics
-> Realtime support for rollout
-> Ensure alignment across stakeholders and vendors.
Overall, the engagement encompassed hundreds of pieces of collateral, swag, signage, badges and wayfinding, which underscores the scale and operational depth of the work.
Experience Design by Age
-> Ages 2–4: guiding visuals and tactile motifs for “Itty-bitties/Movers.”
-> Ages 5–10: active, imaginative “Shakers/Wild Things.”
-> Ages 11+: maker/creator energy for “Warriors/Makers.”
This taxonomy informed iconography, copy tone, and activity labeling so every family felt seen.
Results & Impact
-> One recognizable identity for Kids on Campus that can span years and themes without losing equity.
-> Faster production at scale (pre-approved lockups, palette, and templates reduced one-off design churn).
-> Better on-site clarity for families thanks to comprehensive signage and age-specific cues.
-> Operational readiness (real-time support built into scope).
What Made It Work
-> Theme-agnostic logo system that survives annual refreshes.
-> Age-aware content model to keep messaging intuitive for families.
-> Template-driven execution across every touchpoint (from slides to maps to F&B).
Create a joyful, multi-year identity that:
-> Feels unmistakably Amazon,
-> Scales across campuses and formats (from posters to wayfinding),
-> Meets kids where they are developmentally (toddlers → tweens),
-> Can flex with yearly themes without reinventing the system.
Insight
Families experience the day differently by age. Designing for those modes—watch, touch, imagine—lets the brand speak to each group without fragmenting the event’s overall look and feel.
Strategy
Define creative territories, each a springboard for the full system:
-> Finger Painting — celebrates freeform creativity and color.
-> Expandable Ideas (also explored as “Inflatable Ideas” during iteration) — ideas that grow from doodles to big thinking.
-> See, Feel, Imagine — age-based modes of experiencing the world.
Age-tiered communications
We organized content and iconography around three age bands to tailor experiences and visuals appropriately: 2–4, 5–10, 11+.
Flexible identity system
We developed a logo system and lockups designed to work with any yearly theme, preserving consistency while allowing creative refreshes.
Creative Development & Iteration
Round 1: Three creative territories explored for Amazon Kids Day with a clear plan to extend beyond posters into show signage, swag, maps, and more.
Round 2: Brand exploration for Kids on Campus logos, balancing Amazon design tenets with playful forms; intended for multi-year reuse.
Round 3: Expanded families of marks and pathways to pressure-test lockups and legibility.
Round 4: Finalized lockup options (single-color, tri-color, vertical), and codified Amazon palette application for cohesion across touchpoints.
System Components (Scope)
A complete “event-in-a-box” kit to enable multi-campus consistency:
-> Logo lockups & usage
-> Posters (concept to final)
-> Welcome slides
-> Digital graphics (various sizes)
-> Campus maps
-> Kids activity book (concept option)
-> Giveaway graphics
-> Food & Beverage printed/digital materials
-> Signage & wayfinding (various sizes)
-> Photo booth backdrops
-> Stage graphics
-> Realtime support for rollout
-> Ensure alignment across stakeholders and vendors.
Overall, the engagement encompassed hundreds of pieces of collateral, swag, signage, badges and wayfinding, which underscores the scale and operational depth of the work.
Experience Design by Age
-> Ages 2–4: guiding visuals and tactile motifs for “Itty-bitties/Movers.”
-> Ages 5–10: active, imaginative “Shakers/Wild Things.”
-> Ages 11+: maker/creator energy for “Warriors/Makers.”
This taxonomy informed iconography, copy tone, and activity labeling so every family felt seen.
Results & Impact
-> One recognizable identity for Kids on Campus that can span years and themes without losing equity.
-> Faster production at scale (pre-approved lockups, palette, and templates reduced one-off design churn).
-> Better on-site clarity for families thanks to comprehensive signage and age-specific cues.
-> Operational readiness (real-time support built into scope).
What Made It Work
-> Theme-agnostic logo system that survives annual refreshes.
-> Age-aware content model to keep messaging intuitive for families.
-> Template-driven execution across every touchpoint (from slides to maps to F&B).
02
Amazon All-Hands
The Amazon All-Hands Meeting is an annual conference where all company employees are invited to attend—providing Amazon’s executive team a global platform to thoroughly address their employees, dive into reports, and facilitate internal thought-leadership.
CROWN built the motion package, slide system, and delivery ops for this event—keeping dozens of decks, screens, and streams perfectly in sync on an accelerated timeline.
Produce a cohesive, on-brand motion + design package for a global All-Hands—across live rooms, broadcast, and VOD—while accommodating late-breaking speaker changes and mixed tech specs.
What We Did
-
Master Look & System: Established the event visual language (type, grid, color, motion rules) that scaled from arena screens to laptop streams.
-
Motion Package: Openers, interstitials, lower-thirds, stingers, animated title cards, and transition loops optimized for playback.
-
Slide Ecosystem: Keynote/PowerPoint templates, iconography, and speaker toolkits to keep dozens of decks consistent.
-
Versioning & Ops: Regional cutdowns, file-naming conventions, encoding presets, QC checklists, and a shared tracker to manage approvals.
- Live Support: Same-day revisions, last-mile exports, and coordination with AV/broadcast vendors.
Impact
A seamless, on-brand show with repeatable tooling for subsequent All-Hands. Producers and speakers self-served within a locked design system, reducing edit churn and accelerating approvals—without missed deadlines.
Services
Creative Direction • Motion Design • Production Design • Template Systems • Editorial & Versioning • Localization • Delivery Ops & QC
re:MARS: Machine Learning, Automation, Robotics & Space
CROWN built executive-ready, information-dense keynote decks—and sprinted demo production—so Amazon’s re:MARS speakers could tell complex AI/robotics stories with clarity and punch.
Distill cutting-edge research and product stories into keynote-ready visuals—clarifying dense, highly technical content while moving fast enough for speaker revisions and live demo needs.
What We Did
-
Executive Deck System: Designed information-rich PowerPoint decks for re:MARS keynote speakers—structured to make complex ideas instantly legible and memorable.
-
Show Assets & References: Delivered a deck package and captured stills/video references (editorial cuts and stills provided back to the event team).
- Demos (Rapid Production): Shot quick feature demos at the Amazon Home Studio to support on-stage storytelling.
Impact
-
Clarity at Conference Scale: Speakers presented complex, multi-disciplinary content in an eye-catching, easy-to-digest format.
- Proven on Big Stages: Our keynote work has been featured across major Amazon events—including re:MARS and re:Invent—reinforcing trust with internal teams.
Services
Keynote/PowerPoint Design • Information Design • On-site/Studio Demo Capture • Editorial Support • Executive Communications
Alexa Prize
Amazon Science partners with the Alexa team to organize an annual, global university competition designed to accelerate advancement in conversational AI. CROWN provides key art, campaign pieces, swag, presentation support, live video and photography, as well as video teasers and behind-the-scenes interviews that helped the Alexa Prize look as groundbreaking as the research behind it—from Summit stages to “Let’s Chat” public outreach and social media.
Challenge
Support the Alexa Prize program with high-impact event storytelling and durable artifacts (videos, stage/campaign visuals, and printed proceedings) that celebrate teams and make the science accessible.
What we made
- Event videos: we produced multiple cuts for the program, including a header/opening piece, supporting edits, and a blooper reel; these sit alongside a public recap on YouTube.
- Video storytelling: CROWN’s video team traveled to participating universities to interview teams, facilitating video production in California, Washington, Massachusets, Scotland, and the Czech Republic.
-
Swag & key-art concepts: we developed visual territories for the Alexa Prize Summit built to extend into stickers, tees, pins, badges, and other giveaway formats.
- Printed journals: CROWN led the yearly design, editorial layout, and production of the official Special Journal, with 200+ pages, perfect bound, and including cover treatments like foiling, embossing, and UV.
Impact
Our creative toolkit gave the Alexa Prize team a cohesive, repeatable system for telling the story of each cohort—on-screen at events, in-hand via journals, and across ancillary touchpoints.
Amazon Prime Day Concert
In 2019, Amazon capped off their summer Prime Day with a mind-blowing music surprise, a concert featuring Katy Perry, CYN, & Lil Nas X held at Seattle’s CenturyLink Field. CROWN scaled creative ops for the Amazon Prime Day Concert, delivering the graphics, social content, and real-time support that kept a global broadcast event on-brand and on deadline.
Scale a one-night global event—Amazon Prime Day Concert—into a branded content experience across live broadcast, digital, and social. The challenge was balancing high-volume, last-minute asset requests with the need for cohesive, on-brand design in the style of a major music festival.
What We Did
-
Event Graphics Package — Built motion and static assets for broadcast, stage screens, and lower-thirds that integrated seamlessly with Amazon Music’s visual system.
-
Talent & Lineup Materials — Designed key art, social tiles, and digital placements showcasing headliners and supporting acts.
-
Cross-Channel Content — Supplied creative for social campaigns, email banners, and onsite/OTT placements promoting both the livestream and Prime Day connection.
-
Real-Time Support — Delivered rush requests during rehearsals and show week, ensuring every last-minute programming or sponsor change was reflected across the ecosystem.
- Production Toolkit — Organized naming conventions, export presets, and layered files to accelerate collaboration with internal Amazon and external vendor teams.
Impact
-
Ensured a cohesive brand presence across broadcast, Amazon.com placements, and global marketing surfaces.
-
Reduced turnaround time for high-volume deliverables, enabling the Prime Day Concert to operate like a festival-level campaign within Amazon’s corporate brand guardrails.
- Supported Amazon Music in elevating Prime Day into a cultural moment, with the concert reaching millions via stream and playback.
Services
Creative Direction • Event Graphics • Motion Design • Social/Digital Campaign Assets • Real-Time Production Support
Work
About
Mood
Careers
Blog
Contact
Advertising
Apparel
Brand/Identity
Campaigns
Community Building
Consulting
Content
Design
Exec Comms
Experiential
Go-to-Market (GTM)
Influencer
Motion
Packaging
Presentations
Product Design
Research
Social Media
Social Monitoring
Social Selling
Strategy
Training
UX/UI
Video
Web
1 Hotels
Amazon Alexa
Amazon Music
Blue Nile
Boo’s
Brooks Running
Castbox
Dell Technologies
Dick's Drive-Ins
Docusign
Future Arts
Gold Bar
iHeartMedia
Intuitive Surgical
Microsoft Design
Obedience Department
Seattle Interactive
Tegria
Vicarious
Vonage
WA Golf
Wizards of the Coast
Zillow
Seattle Office of Economic Development
Creative Mornings
Vicarious Creative Talent
Something Forever Design House
Youth Advisory Board
Motion Picture Association / Trusted Partner Network
Assembly
Creatives for Climate / Ethical Agency Alliance
Seattle Good Business Network
Washington Technology Industry Association
Legal
Privacy
Cookies
Terms & Conditions
Sitemap
Spotify
TikTok
Vimeo
YouTube
Twitter/X
Flickr
Github
Tumblr
“Crown Social Agency”
©2025 All rights reserved