Amazon Operations

Amazon Peak

• Creative Directions: Explored multiple territories—Keep It 100, Gratitude, and Together We Are Amazon—grounded in social listening and associate insights to ensure messaging felt authentic, relatable, and positive.
  
• Visual Assets: Produced posters, table talkers, digital signage, T-shirt graphics, recognition pins, and swag to infuse energy and recognition across fulfillment centers.
  
• Digital & Social: Built Instagram frames, templates, and content for @amazonvestlife to drive peer-to-peer recognition, sharing, and organic reach.
  
• Video & Storytelling: Crafted short-form video content profiling “history-makers,” site moments, and leader messages—used both on internal ACID screens and social platforms to spread recognition.
  
• Campaign Kit Distribution: Delivered complete design kits for global rollout, color-coded by month, with reusable files that local teams could adapt to their sites and regions.

• Employee Engagement: Campaign materials helped associates feel valued and connected to Amazon’s mission during Peak—evidenced by positive engagement and adoption at fulfillment centers worldwide.
  
• Social Growth: Targeted social activations contributed to measurable follower and engagement growth for @amazonvestlife.
  
• Operational Alignment: Provided Ops EE with a scalable toolkit—ensuring consistency across hundreds of sites while allowing for local customization.

Amazon FBA

• Step-by-Step Graphics
  Created upbeat, easy-to-follow illustrations breaking down the full FBA workflow—from sending inventory to Amazon warehouses through packaging, shipping, and customer delivery.
  
• Visual System & Icons
  Designed custom iconography to support digital, email, and presentation use. These visuals gave internal teams and seller-facing campaigns a consistent look and feel.
  
• Seller Education Assets
  Delivered collateral suitable for onboarding materials, help pages, and campaign toolkits—ensuring sellers had quick, visual cues for how to succeed with FBA.
• Podcast Pilot
  Created a podcast aimed at demystifying FBA via conversations with experts and sellers, incl. episode templates, editorial calendar, production plan, sonic branding, and custom jingle for the series.
• Presentation Support
  Delivered polished, seller-facing decks that reused the icon system and diagrams for consistent storytelling.
  

• Clarity for Sellers: Reduced friction in understanding how FBA works, with visuals and an audio format that met sellers where they are.
  
• Reusable System: A toolkit (icons, diagrams, templates, editorial spine) that internal teams could scale across channels—decks, email, site, and podcast.