x
x
x
x
Loving Local: A Social-First Turnaround
Challenge
As national chains moved into Seattle and the city experienced a wave of new residents, Bartell needed to defend its hometown loyalty while introducing the brand to those who had never known “Bartells.”
Objective
Reinforce Bartell’s reputation as Seattle’s neighborhood pharmacy while modernizing its social voice to attract “new-to-Washington” residents.
Strategy
CROWN anchored all work around Bartell’s mission: advancing their PNW neighbors’ health, happiness, and well-being. Our team built a repeatable, locally grounded social strategy to balance day-to-day community management with larger tentpole campaigns.
What We Did
Editorial Framework
Created evergreen content pillars that leaned into local ideals, ensuring longevity and relevance. Delivered weekly editorial calendars to sustain narrative continuity
Community Management Upgrade
Established SLAs to govern communications, including escalation and crisis protocols. Within two months, average response time dropped from 2 hours to less than 30 minutes across comments, DMs, and tags.
Creative System Expansion
Introduced motion graphics, carousels, and Instagram Instant Experiences to increase engagement depth. Ran holiday campaigns (e.g., “Gift of the Week” and “Shop Local”) supported by custom design and photography
Campaign Amplification
Integrated contests and giveaways with measurable reach — including collaborations with local partners and media tie-ins.
Reporting & Governance
Delivered comprehensive campaign reporting and monthly analytics to internal stakeholders, creating a benchmark system for future measurement
Results
Response Time: Reduced to less than 30 minutes on average (from a 2-hour SLA baseline).
Engagement Quality: Content leaning on local ideals showed sustained performance, shaping Bartell’s ongoing editorial calendar
Creative Output: Delivered dozens of custom graphics, motion assets, and campaigns (e.g., 9 campaign images, 4 “Gift of the Week” designs, plus photography & copywriting for holiday campaigns)
Operational Impact: Established documented processes and reporting frameworks that allowed Bartell’s internal team to scale their social efforts beyond the engagement period.
(acquired in 2020 by Rite Aid and then CVS in 2025)
Client: Bartell Drugs
Agency: Crown Social
Work
About
Mood
Careers
Blog
Contact
Advertising
Apparel
AR/VR
Brand/Identity
Campaigns
Community Building
Consulting
Content
Design
Exec Comms
Experiential
Go-to-Market (GTM)
Influencer
Motion
Packaging
Presentations
Product Design
Research
Social Media
Social Monitoring
Social Selling
Strategy
Training
UX/UI
Video
Voice
Web
1 Hotels
Amazon Alexa
Amazon Music
Blue Nile
Boo’s
Brooks Running
Castbox
Dell Technologies
Dick's Drive-Ins
Docusign
Future Arts
Gold Bar
iHeartMedia
Intuitive Surgical
Microsoft Design
Obedience Department
Seattle Interactive
Tegria
Vicarious
Vonage
WA Golf
Wizards of the Coast
Zillow
Agency
App
Artificial Intelligence
Arts
Automotive
B2B
B2C
Cloud
CPG
DTC
E-Commerce
Education
Entertainment
Events
F&B
Fashion
Finance
Gaming
Government
Healthcare
Hospitality
Jewelry
Media
Medtech
Music
Not-for-Profit
Professional Services
Real Estate
Saas
Sports
Startups
Talent
Tech
Telecom
Travel
Seattle Office of Economic Development
Creative Mornings
Vicarious Creative Talent
Something Forever Design House
Youth Advisory Board
Motion Picture Association / Trusted Partner Network
Assembly
Creatives for Climate / Ethical Agency Alliance
Seattle Good Business Network
Washington Technology Industry Association
Spotify
TikTok
Vimeo
YouTube
Twitter/X
Flickr
Github
Tumblr
Legal
Privacy
Cookies
Terms & Conditions
Sitemap
“Crown Social Agency”
©2025 All rights reserved