Client:
DIESEL
Services:
Social Media
Contest
Guerilla Marketing
Experiential / Event
Photography
Client: DIESEL
Agency: Crown Social
Challenge
DIESEL, a globally recognized fashion brand, sought to amplify its presence and engage with a trendsetting local audience during the highly influential Capitol Hill Block Party. They partnered with Crown Social to create a memorable and impactful brand experience that would resonate with the festival's attendees and reinforce DIESEL's edgy and stylish image. The objective was to generate buzz, connect with a curated demographic, and create a unique brand activation within the vibrant atmosphere of the Block Party.
Solution
Crown Social meticulously planned and executed a sophisticated and impactful event at the Capitol Hill Block Party for DIESEL, focusing on unique experiences and strategic partnerships:
- Exclusive Capitol Hill Block Party Event Concept: Crown Social designed a high-profile event during the Capitol Hill Block Party, positioning it as a must-attend gathering that showcased DIESEL's brand in an exciting and unconventional setting. This built upon Crown Social's prior experience with a successful DIESEL event at their Seattle store.
- Craft Cocktails & Culinary Experience: The event featured hosted craft cocktails by David Nelson from Il Bistro, with a detailed menu including "Kitten Heel," "Crown Swizzle," "Cocktail Medici," "Southern Picnic Punch," and "Champagne Punch." This added a premium and curated culinary element to the party, elevating the guest experience.
- Interactive Photo Booth: A "coolest photo booth ever" was a central attraction, providing an engaging and shareable experience for guests, complete with creative props and a chic black and white stripe backdrop.
- Music and Entertainment: The event featured music by DJ Tigerbeat, Frankie Stallone, and Zach Huntting himself, ensuring a vibrant and energetic atmosphere that aligned with the Block Party vibe.
- Instagram Competition: An Instagram competition with a style-based theme was planned, offering a $150 DIESEL gift certificate and a personal shopping experience as a prize, effectively driving social media engagement and brand visibility.
- Promotional Materials: Flyers were designed and printed to promote the event, with an emphasis on a "mysterious" design that conveyed the exclusive nature of the gathering.
- Budget Management & Logistics: Crown Social managed the event budget and complex logistics inherent in a large-scale festival like the Capitol Hill Block Party, including coordinating drink orders, equipment, and potential sponsorships.
- Brand Collaboration: The collaboration involved close communication with the DIESEL team, ensuring that all aspects of the event aligned with DIESEL's brand guidelines and objectives.
Results
The Crown Social x DIESEL Capitol Hill Block Party event successfully amplified DIESEL's brand presence at one of Seattle's most influential festivals. The combination of craft cocktails, engaging entertainment, interactive elements, and strategic social media activation created a highly memorable experience for attendees. The event generated significant buzz and provided valuable opportunities for brand interaction, reinforcing DIESEL's image as a cutting-edge fashion leader.
Key Takeaways:
This case study demonstrates Crown Social's ability to:
- Plan and execute high-profile brand events at major festivals like the Capitol Hill Block Party with meticulous attention to detail.
- Create engaging and interactive experiences that enhance brand perception and resonate with target audiences.
- Manage complex logistics and foster effective collaboration with global brands and partners.
- Leverage creative elements and social media to drive engagement and amplify brand visibility.
Client: DIESEL
Agency: Crown Social Agency
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