Hawken Entertainment
Client: Hawken
Services:
Challenge
Reach high-intent local audiences quickly and credibly. Media placements incl. neighborhood blogs & parenting lifestyle site (cost-efficient CPMs, high local trust).
Approach
Hyper-local digital media + nimble social creative. Neighborhood reach, trusted voices.
Use hyper-local digital outlets to reach community-connected donors/supporters
Result
Neighborhood placements delivered efficient reach through trusted community voices.
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Tags: Data analysis, social crm, direct attribution, url matrix, regression modeling, CLV, media planning, paid social
Client: Hawken Entertainment
Agency: Crown Social
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