Influencer / Creator

CROWN builds creator programs that function as scaled word of mouth. We focus on emerging creators with aesthetic alignment, strong audience trust and clear brand fit, not just reach. These relationships support ongoing social content, product education, and credibility-building across platforms.

To manage these partnerships, CROWN built and operates VICARIOUS™, a dedicated creator and talent arm that handles sourcing, negotiation, oversight, and performance tracking.

Focus Areas

• Design Influencers
  
• Content Creators
  
• Micro-influencers
  
• Affiliate programs
  
• Brand ambassadorships
  
• Paid sponsorships
  
• Program management
  
• ROI and performance measurement