Pot O' Gold Coffee (POG)
Services:
Marketing Strategy
Digital Transformation
Performance Marketing
Website Design
Web Development
Email Marketing
Print & Publication Design
Pot O' Gold Coffee (POG) stands as a testament to the enduring value of a strategic partnership, being Crown Social’s first client with an ongoing engagement spanning nearly 15 years. Over this period, Crown Social has evolved from providing foundational brand modernization to spearheading POG’s complete digital transformation and storytelling initiatives, solidifying its place as a market leader.
Working closely with POG stakeholders, including President/CEO Larry Jones, Owner/Finance & Purchasing Laurie Sergeeff, and Sales & Marketing lead Blake Jones, Crown Social has provided continuous service across multiple phases of the company's growth.Phase 1: Brand Modernization and Core Design Assets
POG's initial challenge was the need to modernize its brand to align with its market position and growth objectives. Crown Social focused on refreshing key customer-facing and sales materials, ensuring the POG team was equipped with professional, high-impact assets.
- New Website Redesign: Crown Social took over POG’s website redesign to create a modern, high-impact site. This optimization effort included creating new pages (e.g., 'Roasters' and 'Snacks') and adding a feature to highlight POG's Forbes article on the homepage.
- Product Catalog and Price List Design: To professionalize the sales tool kit, Crown Social redesigned POG’s core product documentation.
- Product Book: New concepts for the main Product Book cover were developed with a "coffee related w/ a NW flair." The final version was approved by the POG leadership team.
- Price Lists & New Menus: Updated price lists were created, and the partnership supported POG’s expansion into a new line of business, including the design of an Alcohol Menu after the company obtained its liquor license.
Phase 2: Digital Transformation and Operational Efficiency
As the market shifted, the partnership transitioned to improving POG's internal operations and customer management, addressing the need for efficiency and a streamlined digital presence.
- Digitization of Assets: Crown Social led the effort to digitize and standardize previously physical-only brand and sales assets. This digital transformation was essential for modernizing POG’s sales process and creating a single source of truth for all materials.
- CRM/Tech Stack Implementation: The team consulted on and implemented a new CRM and tech stack to help POG manage its growing B2B client base, automate sales processes, and improve data tracking for its retainer-based services. This move created a scalable, profitable framework for managing client requests with less manual project management.
Phase 3: Storytelling and Market Connection
To ensure POG’s brand narrative kept pace with its operational sophistication, Crown Social provided creative services to connect the company’s heritage with its forward-looking vision.
- Storytelling Video Production: Crown Social developed a compelling storytelling video to capture POG's history, values, and impact, providing the sales team with a powerful, emotional tool for attracting new clients and reinforcing loyalty with existing partners.
The long-term partnership with Crown Social allowed Pot O' Gold Coffee to maintain brand relevance, successfully launch into new product categories, and build a digital foundation that supports efficiency and scalability. The ability to trust a single agency with tasks ranging from creative design to technology implementation has proven invaluable to POG’s sustained growth and market leadership.
"You killed-it [...] I wanted to personally let you know how thoroughly impressed I was on the overall presentation and how well you know /portrayed our company!"
– Larry Jones, CEO
Client: Pot O’ Gold
Agency: Crown Social
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