PureOne Golf
The goal was to show PureOne Golf as a point of view, not just a product.
Our approach blended editorial sensibility with cinematic restraint, creating a visual language that feels lived-in, grounded, and culturally aware. This wasn’t about performance metrics or product specs; it was about atmosphere—about capturing the quiet confidence of those who see golf not as a pastime, but as a perspective.
We shifted the narrative away from selling and toward storytelling: inviting the audience into a mood, a mindset, and a way of moving through the game that feels effortlessly modern. Authentic. Elevated. Unspoken.
PureOne Golf: Precision Performance Meets Precision Marketing
Client:PureOne Golf
Services:
Organic social
Web design/build
Ecommerce (Shopify)
Creative direction
Apparel design
Paid media planning
Programmatic advertising
Content strategy
Investor relations
PowerPoint deck design
PureOne Golf partnered with Crown Social Agency to reposition itself from a niche training-aid company into a modern golf-lifestyle brand. Through an integrated paid-media and content strategy and a strong partnership with our friends at golf influencer brand Rainmakers Golf Club, the campaign delivered substantial growth in revenue, engagement, and conversion efficiency within its first four months of activation.
Challenge
Despite strong product reviews and a differentiated training concept, PureOne’s digital ecosystem lacked optimization. Early-stage campaigns were generating impressions but minimal revenue return — a 0.08 % conversion rate in the first month, with costly, low-intent traffic that inflated CPMs.
The goal was clear:
Turn awareness into acquisition by improving funnel quality, lowering CPA, and driving measurable ROI across Shopify.
Strategy
CROWN implemented a two-funnel approach — the Attention Pathway for awareness and engagement, and a Conversion Stream for on-site conversion. Key pivots included:
Audience Refinement:
Shifted budget from broad prospecting to high-intent lookalikes and cart-based retargeting.
Creative Evolution:
Introduced cinematic lifestyle visuals and motion-driven Reels that emphasized feel > formality, and reflected PureOne’s cultural positioning: “Golf is the backdrop; identity is the story.”
Data-Driven Optimization:
Weekly performance audits through Shopify analytics and funnel tracking led to strategic reductions in impressions while increasing engagement quality, improving click-through efficiency by 3× month-over-month.
Sequential Testing:
Adopted a “test → learn → scale” model inspired by LIFT-style paid-media frameworks
PAID MEDIA PLAN
CROWN moved quickly from broad reach to retargeting and programmatic re-engagement once strong ROAS signals were identified.
Results
Month 1 → Month 4 Growth
Metric Mar 2025 (Baseline) Jun 2025 (4 mo) Change
Conversion Rate 0.08 % 1.55 % ▲ 1838 %
Cost per Acquisition $96 $23 ▼ 76 %
Return on Ad Spend (ROAS) 0.8× 4.2× ▲ 425 %
Engagement Rate 0.9 % 3.4 % ▲ 277 %
Paid Traffic Sessions 20 K 41 K ▲ 105 %
Volume
Creative Impact
Working alongside Rainmakers Golf Club and pairing editorial-style storytelling with algorithmic optimization, the campaign redefined what golf content could look like. The visual tone — soft light, natural texture, and emotional cadence — resonated with the next generation of golfers and PureOne fans:
-> Younger, design-led consumers.
-> High engagement on Reels/TikTok (average +218 % watch-through vs. golf category benchmarks).
-> Significant lift in branded search volume post-campaign.
Key Takeaways
-
Quality > Quantity — Overall impressions down by 30 % while doubling conversion rate.
-
Lifestyle = Loyalty — Aesthetic, story-led creative outperformed product-driven ads by >3× CTR.
-
Platform Synergy — TikTok/Meta + YouTube + StackAdapt created a seamless multi-touch attribution path from discovery → purchase.
-
ROI-Positive Scaling — Every $1 spent returned $4.20 in revenue by Q2 2025.
Conclusion
What began as a product-driven brand evolved into a movement — PureOne Golf’s paid-media ecosystem now mirrors the precision and poise of its design philosophy. Through adaptive strategy and creative discipline, CROWN delivered not just performance metrics, but a shift in how golf brands can speak to a new generation, and proved that jumping directly into a direct response ad campaign only works if your brand has significant brand equity or is highly differentiated in a market with pent-up demand.
Interpretation
Volume Scaling:
-
Total paid traffic sessions doubled (20K → 41K) across the 4-month period while spend grew by ~80 %, indicating disciplined, efficient scaling rather than brute-force budget increases.
Efficiency Gains:
-
ROAS climbed from 0.8× to 4.2× — a 425 % improvement — with CPA dropping nearly 76 %. This means each incremental dollar drove both greater reach and higher revenue yield.
Quality Over Quantity:
- While impressions rose moderately (~2×), conversion rate growth outpaced it nearly 20× (0.08 % → 1.55 %), confirming that the optimizations (narrowing audience, creative evolution, and retargeting pivots) increased lead and buyer quality.
Client: PureOne Golf
Agency: Crown Social®
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