SODO Apparel
SODO Apparel
Services:
Social strategy
Organic social
Paid media planning Photography/video
Content strategy
Event support
Influencer Marketing
SODO Apparel, a premium urban sports apparel brand, was preparing for a product launch and needed a robust social media strategy to generate buzz, engage with their target audience, and drive traffic to their pop-up events and online presence.
Solution
Crown Social partnered with SODO Apparel to develop and execute a comprehensive social media and digital marketing plan, focusing on:
- Social Media Channel Setup and Management: Crown Social established and managed SODO Apparel's presence across key social platforms, including Facebook, Twitter, Pinterest, Google+, YouTube, Vine, Flickr, and Tumblr. They also identified and addressed unclaimed channels like LinkedIn and Instagram, and managed existing content on Pinterest and Tumblr to ensure brand consistency.
- Content Creation and Scheduling: The team developed initial tweets and Facebook posts for the launch event, along with "about us" copy options for various social channels. They also created sample tweets with different angles, including reflective wear, motivation, sales, and local Seattle pride, featuring product highlights like the Golden Tate limited edition tee.
- Launch Event Support: Crown Social provided real-time social media support during SODO Apparel's launch events, scheduling posts and coordinating content from the ground to maximize engagement.
- Influencer Outreach: Crown Social initiated an influencer pull to identify potential brand advocates in the Washington area, aiming to further amplify SODO Apparel's reach.
- Video Content Strategy: The team brainstormed video ideas for SODO Apparel, aiming to turn concepts into storyboards for compelling visual content.
- Brand Identity and Messaging: Crown Social worked with SODO Apparel to ensure consistent brand messaging and visual identity across all platforms, including discussions around logos and style guides.
Results
Through Crown Social's efforts, SODO Apparel successfully launched its brand with a strong social media presence. The agency's quick turnaround and strategic content creation contributed to generating excitement around pop-up events and new product releases. The collaborative approach ensured that SODO Apparel's brand voice was consistent and engaging across all digital touchpoints.
"Crown Social was instrumental in our launch. Their expertise in social media strategy and execution helped us connect with our audience and create significant buzz around SODO Apparel." - Mark Nelson, SODO Apparel
Key Takeaways
This case study demonstrates Crown Social's ability to:
- Develop and implement effective social media strategies for product launches.
- Manage multiple social media channels and ensure brand consistency.
- Create engaging content that resonates with target audiences.
- Provide agile support for live events and campaigns.
Client: SODO Apparel
Agency: Crown Social
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