From Creative Chaos to Revenue Systems
How Integrated GTM Is Changing B2B Growth

Date
October 30, 2025

Author
CROWN

In 2025, standing out in B2B marketing takes more than a great idea or a strong media plan. It takes an engine that connects brand storytelling, distribution, and revenue systems into a single, measurable flow.

That’s why Crown Social Agency and Trelliswork have partnered to build what traditional agencies can’t: a creative-to-revenue pipeline for mid-market B2B companies.

The problem: disconnected creative + RevOps

The mid-market B2B space -- especially among founder-led tech, health-tech/medtech, and robotics companies -- has changed dramatically.

Attention is harder to earn. Buyers are smarter. And most marketing teams are being asked to drive pipeline, not just impressions.

Traditional agencies deliver campaigns, not systems, and at the same time, RevOps teams and GTM leaders are building pipelines without the creative horsepower to drive traffic or engagement.

The result is a fragmented funnel: creative that doesn’t convert, and systems that don’t inspire.

The solution: integrated systems built for mid-market scale

Our partnership brings both sides together: Crown Social’s creative and distribution engine with Trelliswork’s GTM and RevOps architecture.

Crown Social designs attention: campaigns, storytelling, and social creative that stops the scroll and drives engagement across every major channel.

Trelliswork engineers systems: the GTM infrastructure, automation, and measurement layers that turn attention into pipeline and pipeline into predictable revenue.

Together, we deliver integrated systems where:

Creative drives distribution.
Distribution fuels pipeline.
Pipeline converts to revenue.

This is what mid-market companies need -- not more disconnected tools or siloed vendors, but a unified growth system.

What the partnership delivers

Every engagement is unique, but typical deliverables include:

Go-to-Market Foundations: Ideal Customer Profile (ICP) mapping, buyer journey modeling, and segmentation frameworks that inform both creative and targeting.

Creative Systems: Full social media campaigns, content libraries, and paid media assets built around audience intent and channel behavior.

RevOps Infrastructure: CRM design, lead scoring, and attribution systems that connect creative metrics (CTR, engagement) to business metrics (pipeline velocity, CLV).

Thought Leadership Programs: Executive visibility and LinkedIn amplification frameworks that turn founders and CMOs into category voices.

Integrated Measurement Dashboards: unified reporting for creative, media, and revenue KPIs -- giving leadership a single view of ROI.

Systemic Feedback Loops: Each campaign feeds data back into the GTM system, improving audience precision, creative efficiency, and ROI over time.

If you’re leading growth or marketing for a $10M-$50M B2B company -- whether in AI, health tech, or professional services -- you’re probably feeling the squeeze between creative demands and operational complexity.

Let’s fix that.

-- Read the full press release below --

World-Class Creative Meets Technical GTM Systems

New Partnership Targets $10M-$50M B2B Companies

Crown Social and Trelliswork partner to deliver what traditional agencies can't: integrated creative, media strategy, and revenue operations for mid-market B2B.

Trelliswork and Crown Social partner to deliver what traditional agencies can't: integrated creative, media strategy, and revenue operations for mid-market B2B.

Mid-market businesses need more from marketing than ever before to stand out. The B2B world got 20x noisier overnight. Being visible requires world-class creative, sophisticated media strategy, and the technical systems that turn attention into revenue.

“Traditional agencies can’t deliver this.”

Traditional agencies can't deliver this. They're stuck at enterprise price points while lacking the technical GTM capabilities mid-market companies need to build actual revenue engines.
Trelliswork and Crown Social are fixing this through a partnership that combines what each does best.

"Marketing agencies are built for creative and campaigns, not revenue systems," says Mike Nash, CEO of Trelliswork. "Our clients need creative and media capabilities as distribution add-ons to the GTM systems we're building. Crown Social gives us exactly that, which we can now integrate directly into a client’s revenue engine."

Here's what each partner gains:

Trelliswork adds creative production, social media strategy, and paid media capabilities through Crown Social's in-house and distributed talent network. These become integrated components of the GTM systems Trelliswork builds, not standalone creative services.

Crown Social gains access to GTM systems and revenue operations capabilities that most marketing agencies lack the technical expertise to deliver effectively. They can now offer clients complete revenue-generating systems, not just creative output.

“We now offer clients complete revenue-generating systems.”

"Traditional agencies charge enterprise rates and deliver creative in a vacuum," says Zach Huntting, CEO of Crown Social. "We're doing something different. Our creative work plugs into Trelliswork's GTM infrastructure. Clients get integrated systems where creative drives distribution, distribution feeds pipeline, and pipeline converts to revenue. That's what mid-market businesses actually need."

The partnership targets founder-led companies in B2B technology, health tech, and robotics generating $10M to $50M in revenue. These businesses face intense competition and sophisticated buyers who are drowning in generic content.
They need to stand out. But standing out requires both world-class creative and the technical systems that activate channels, increase surface area, and drive revenue outcomes.

Traditional agencies deliver one or the other. Never both. And rarely at mid-market pricing.

The model works because both companies operate without the overhead that drives enterprise agency pricing. Crown Social unites centralized marketing strategy with a global network of influential creatives who bring campaigns to life where audiences already are. Trelliswork provides fractional GTM leadership instead of expensive full-time teams.

“Drive pipeline and revenue.”

Together they deliver modern full-service capabilities: world-class creative, media strategy, and advertising integrated with GTM systems and revenue operations that actually drive pipeline and revenue.

No more choosing between creative excellence and revenue systems. No more paying enterprise rates for capabilities that don't connect to business outcomes.

Mid-market companies get what they need: integrated creative and GTM infrastructure that makes them visible and drives revenue growth.

Sales and marketing leaders can reach out directly to learn more.

-----

About Trelliswork
Trelliswork builds repeatable sales and marketing systems that free mid-market leaders from go-to-market guesswork. The company serves B2B businesses in robotics, health tech, SaaS, and professional services, delivering AI-enabled GTM strategies and revenue operations infrastructure that scale results without scaling headcount.

About Crown Social
Crown Social is an independent, award-winning, social-first creative agency delivering world-class creative, social, and paid-media campaigns, and specializing in ideas that cut through the noise and drive engagement for brands from startups to global enterprises.