Client:
perfcycle.ai
Type:
Brand identity
Strategy
Creative Direction
Web Design
Motion Design
Video Production
Campaign Development
Paid Media / Advertising
Credits:
Daniel Caballero, Zach Huntting, Luis Antezana, Shena Bannick, Laina Vereschagin, Debi Boyette
About:
Perpetually fueled by single-origin espresso and post-analog aesthetics, our crew architected a brand ecosystem for a rising collective of creators that blurred the line between boutique agency and global platform. The collaboration pulsed with design-thinking energy, folding in social storytelling, UX minimalism, and algorithm-aware strategy. We prototyped campaign frameworks, animated modular graphics, and coded a site experience that moved smoother than a vinyl drop on a vintage Technics. The identity itself leaned into cosmopolitan inclusivity—an emblem that stretched across borders, generational aesthetics, and digital tribes.
Rather than imprisoning the brand in rigid Pantone orthodoxy, we unleashed a flexible color system: juicy primaries, kinetic gradients, and bold secondaries designed for remix culture. Messaging was contrarian by intent—crafted to resonate with restless innovators, founders scrolling LinkedIn at midnight, and creatives who demand disruption over convention. The site fused Bauhaus-meets-Webflow clarity with a scroll experience optimized for dopamine loops, making every interaction feel tactile and alive.
The strategy proved magnetic: micro-startups, indie collectives, and enterprise titans alike were pulled into the orbit. From nimble tech founders to Fortune-level anchors, the work confirmed that a well-orchestrated cocktail of design audacity, social fluency, and brand storytelling can shift perception, expand reach, and convert curiosity into committed collaboration.
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