THIS ISN’T CROWN SOCIAL’S NEW WEBSITE
August 25, 2025
Author
CROWN
CROWN
“This was our new website.”
Yeah it looks good, sure, but we decided to scrap it. We wanted to put our client work front-and-center.
At the end of the day when all was said and done, we went in a completely different direction.
Let’s back up a bit.
Our first website was pretty lame. We’ll be honest. Our founder, Zach, literally illustrated each social media logo by hand. It was terrible. The buttons barely aligned. The color palette could’ve been pulled from a thrift-store business card. But somehow, it worked.
“Messy, loud, and unapologetically social-native.”
Because while every other “digital agency” at the time looked like a consulting firm in disguise, we were the opposite: messy, loud, and unapologetically social-native. We understood memes before “content strategy” was a thing. We believed engagement mattered more than buzzwords, and we weren’t afraid to break things to make them work better.
That first site lived for about six months -- long enough to win our first few clients and prove the point: you don’t need polish to have purpose. You just need a point of view.
Our strategy was showing — even if our design chops were still catching up.
This was the literal brief:
Packaging in 2025 is about hidden codes. Transparency signals honesty. Weight signals value. Playfulness signals accessibility. Minimalism signals purity. These are not random choices. They are the language through which brands teach their audiences how to understand them.
“To design packaging is to design connection.”
The lesson is simple: packaging is not just about protecting what is inside. It is about projecting what is possible. It builds the environment where the object and the audience meet, and in that moment, it becomes inseparable from the product itself.
And this is the mobile site.
Adapted from an article on our Medium page.
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