THIS ISN’T CROWN SOCIAL’S NEW WEBSITE
August 25, 2025
Author
CROWN
CROWN
“This was our new website.”
Yeah it looks good, sure, but we decided to scrap it. We wanted to put our client work front-and-center.
“We made some SVG animations.”
At the end of the day when all was said and done, we went in a completely different direction.
Let’s back up a bit.
Our first website was pretty lame. We’ll be honest. Our founder, Zach, illustrated each social media logo by hand. It was terrible. But on the flip side, we were definitely not your mother’s consulting company masquerading as an ad agency. We were social media natives. This was our first website and it lasted us through our first 6 months or so.
Our strategy was showing.
But our strategy was showing. Here’s the brief.
Packaging in 2025 is about hidden codes. Transparency signals honesty. Weight signals value. Playfulness signals accessibility. Minimalism signals purity. These are not random choices. They are the language through which brands teach their audiences how to understand them.
“To design packaging is to design connection.”
The lesson is simple: packaging is not just about protecting what is inside. It is about projecting what is possible. It builds the environment where the object and the audience meet, and in that moment, it becomes inseparable from the product itself.
And this is the mobile site.
Adapted from an article on our Medium page.
Articles
Work
About
Mood
Careers
Blog
Contact
Advertising
Apparel
Brand/Identity
Campaigns
Community Building
Consulting
Content
Design
Exec Comms
Experiential
Go-to-Market (GTM)
Influencer
Motion
Packaging
Presentations
Product Design
Research
Social Media
Social Monitoring
Social Selling
Strategy
Training
UX/UI
Video
Web
1 Hotels
Amazon Alexa
Amazon Music
Blue Nile
Boo’s
Brooks Running
Castbox
Dell Technologies
Dick's Drive-Ins
Docusign
Future Arts
Gold Bar
iHeartMedia
Intuitive Surgical
Microsoft Design
Obedience Department
Seattle Interactive
Tegria
Vicarious
Vonage
WA Golf
Wizards of the Coast
Zillow
Seattle Office of Economic Development
Creative Mornings
Vicarious Creative Talent
Something Forever Design House
Youth Advisory Board
Motion Picture Association / Trusted Partner Network
Assembly
Creatives for Climate / Ethical Agency Alliance
Seattle Good Business Network
Washington Technology Industry Association
Legal
Privacy
Cookies
Terms & Conditions
Sitemap
Spotify
TikTok
Vimeo
YouTube
Twitter/X
Flickr
Github
Tumblr
“Crown Social Agency”
©2025 All rights reserved